Estrategia
DEES
7 min
5 errores que cometen las empresas españolas al entrar en Alemania
Los fallos más comunes en la expansión al mercado alemán y cómo evitarlos desde el primer día.
PróximamenteSpain,Germany bridge
Expand your business
into the German market.
ALWA Marketing combines over ten years of digital marketing experience in Germany with local expertise in Spain. Strategy, branding, content and sales,all from one partner.
Years of experience
10+
DE,ES projects
50+
Client satisfaction
98%
Thanks to ALWA we gained a foothold in the German market in just six months. Strategy, language and execution, all from one partner.
M
María G.
CEO, retail brand from Madrid
Industrie
Retail
B2B Services
Legal
Finance
Health
Industrie
Retail
B2B Services
Legal
Finance
Health
Industrie
Retail
B2B Services
Legal
Finance
Health
0+
Years of experience
0+
Projects
0K+
Impressions generated
0
Markets (DE/ES)
Sound familiar?
The challenges of entering the German market
Many Spanish companies face the same barriers. We know them and we know how to overcome them.
Hauptproblem
No existing network
No connections to German companies and no access to key decision-makers.
DE-GmbH §§§
Complex bureaucracy
Trade register, tax regulations, legal requirements,the German system is demanding.
¿Qué tal?🇪🇸
Servus!🇩🇪
Communication barriers
Business German has its own cultural codes that go far beyond language.
ES
DE
Different payment systems
Bizum doesn't exist in Germany. PayPal, SEPA, invoicing,everything works differently.
19%
MwSt DEUnfamiliar tax law
Intra-community VAT, double taxation, accounting obligations,a minefield without advice.
🇪🇸
🇩🇪
Different sales culture
German customers value data, precision and reliability above personal relationships.
Why ALWA
Not just another agency. Your team in Germany.
ALWA Marketing is the only agency founded by native bilingual experts that combines over a decade of digital marketing experience in Germany with local presence in Spain. We don't just do marketing,we guide you through the entire market entry process.
🇩🇪
Nativ
Deutsch
🇪🇸
Nativo
Español
Native bilingual DE/ES
Our team speaks both languages natively. We understand German business culture from the inside,and communicate with you in Spanish.
Madrid · España
Office in Madrid
We're where you are. In-person meetings, your timezone, your language.
5 Disziplinen · 1 Team
More than marketing
Network building, tax advice, bureaucracy,we cover everything you need to land in Germany.
+312%
Performance · Q1 → Q4
Transparentes Reporting
Measurable results
Transparent reporting, clear KPIs and continuous optimization based on real data.
Book a free consultation
Persönliche Beratung, keine Automatisierung
Myths vs. Reality
What they say about the German market,and the truth
Many companies hesitate due to false assumptions. These are the most common ones.
Myth
The German market is the hardest in Europe. It's almost impossible to enter.
Reality
Germany is demanding, but not inaccessible. With the right strategy and a local partner, barriers become competitive advantages.
Myth
You need an office and a team in Germany before you can start.
Reality
No. ALWA acts as your marketing department in Germany. You can test the market without large upfront infrastructure investments.
Myth
Germans only buy from German companies.
Reality
German customers value quality, reliability and professionalism,not nationality. With the right positioning, your Spanish origin can even be an advantage.
Our process
From strategy to results
A structured approach for your successful market entry in Germany.
Schritt 01
Analysis & goal setting
We analyze your company, market and competitors in Germany to define clear objectives.
Schritt 02
Custom strategy
We develop a marketing and sales strategy tailored to your strengths and audience.
Schritt 03
Execution & content
We implement campaigns, create content and manage your digital channels in Germany.
Schritt 04
Measure & optimize
We measure results, continuously optimize and report with clear, transparent data.
Services
Everything you need to conquer Germany
Roadmap
Analyse01
Strategie02
Launch03
Ziel04
Marketing strategy
Market analysis, positioning and personalized action plan.
AaBrand
Branding & design
Logo, visual identity and brand kit that resonates with German audiences.
in
🇩🇪
Reel
2.1k
184
Native DE
Content marketing
Blog, social media and SEO content by native German speakers.
Ad
marketing-alemania.es
2.4k
Online advertising
Google Ads, Meta Ads and LinkedIn Ads with precise targeting.
Diese Woche
+12MO
DI
MI
DO
FR
+3
Sales support
Lead generation, outreach and support in B2B negotiations.
Markteintritt DE
4 / 5GmbH Gründung
Steuer & USt-ID
Impressum & AGB
Netzwerkaufbau
Launch-Kampagne
Market entry consulting
Network building, tax advice and comprehensive bureaucratic support.
Case studies
Companies that already trust us
Meta Ads
300K+
Impressions
Stadt Braunschweig
300.000+ regionale Impressionen mit begrenztem Budget für die 'Haltbar' Veranstaltung.
Branding & Web
Full
Rebrand
Ensidia
Modernes Logo, Brandkit und professionelle Website für Premium-Immobilienvermittlung.
Content & Ads
Multi
Platform
Soulwork
Social-Media-Inhalte und Werbeanzeigen für Retreat- und Ferienunterkünfte.
30+ Unternehmen vertrauen auf ALWA
The faces behind ALWA
Real people. Real expertise.
An international team from Germany and Spain with 50+ years of combined marketing experience and more than 200 delivered projects. We are your personal point of contact.
02
Pascal
SEO, Email & Web
03
Nadine
Growth Manager
04
Alex
Google Ads Expert
05
Marco
Meta Ads Specialist
06
Florian
Meta Ads Specialist
07
Ajera
IT & Automation
08
Valentina
2D Designer
09
Farah
Designer
010
Marleen
Designer
011
Cami
Designer
012
Melissa
Designer
013
Snowy
Feel Good Manager
50+
Years of team experience
200+
Delivered projects
100%
Client satisfaction
€3M+
Ad spend managed (2023)
Testimonials
What our clients say
ALWA helped us position our brand professionally in the German market. Their knowledge of the local market was key to our success.
C
Carlos M.
CEO, Tech Startup Madrid
Thanks to ALWA we were able to generate our first leads in Germany in less than 3 months. Their strategic and operational approach was exactly what we needed.
A
Ana R.
Sales Director, Real Estate
The best thing about working with ALWA is that they speak our language,literally. Communication is smooth and the results speak for themselves.
M
Miguel S.
Founder, B2B Consulting
Google Ads
DEES
10 min
Google Ads en Alemania: guía completa para empresas españolas
Cómo configurar campañas efectivas en el mercado alemán, desde keywords hasta landing pages localizadas.
Próximamente
Cultura
DEES
6 min
Diferencias culturales en los negocios: España vs. Alemania
Puntualidad, comunicación directa, procesos de decisión: lo que necesitas saber antes de tu primera reunión.
PróximamenteFAQ
Frequently asked questions
No. ALWA Marketing acts as your marketing department in Germany. We take care of everything,from strategy to execution.
Kostenloses Erstgespräch
Ready to make the leap to Germany?
Book your free consultation and discover how we can help you expand your business.
Book a free consultation
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